Special Thanks
Professor : Jack McEntee
Union Station is the heart of Los Angeles transit—steeped in history but in need of renewed energy. This rebrand reimagines the station as not just a passageway, but a destination. The identity celebrates Union Station’s architectural legacy while infusing it with contemporary vibrancy through dynamic visuals, refreshed signage, and engaging storytelling. By bridging the past and present, the new brand invites visitors to experience the station as a place of wonder, movement, and cultural memory.
➝ A custom typeface inspired by the geometry and rhythm of train tracks, translating movement and direction into letterform structure.
➝ Using iconic Los Angeles destinations reachable by train as visual anchors, reinforcing Union Station as the center of the city’s transit network and a gateway to exploration.
➝ Travelers can collect postcards featuring different LA destinations accessible by rail, turning transit into a keepsake and encouraging exploration beyond the station.
