Blooming



Category
Retail Branding / Packaging Design

Special Thanks
Professor : Carolina Trigo


Recognition
2025 MUSE Creative Awards / Silver
Branding Campaign

Blooming is a delay reveal camera of your photos, transforming the act of capturing into a ritual of patience and rediscovery. Designed for a slower, more intentional world, Blooming invites users to step away from instant gratification and reconnect with memory over time. The brand identity expresses this emotional journey through soft, nostalgic colors, a flowing logomark, and layered packaging that mirrors the experience of waiting—revealing moments gradually, like a flower in bloom.

➝ In the wordmark, the “i” gently declines to suggest a pause, while the “g” opens like a petal in bloom, symbolizing the final reveal of a photograph.

➝ The Blooming logo is built around four moments — Capture, Store, Wait, Reveal — each shaping the form of a custom “B.”

➝ The graphic system is based on the same visual language as our logo and extends directly into our packaging

➝ The Blooming logo is built around four moments — Capture, Store, Wait, Reveal — each shaping the form of a custom “B.”

➝ The spatial design brings the Blooming experience into the physical world.

➝ A minimal exterior invites calm, while interior graphics echo the layered identity through type, pattern, and texture.

➝ Even touchpoints like paper bags and receipt folders carry the same quiet rhythm of the brand.

➝ The outdoor campaign introduces Blooming through feeling rather than urgency.

➝ The outdoor campaign introduces Blooming through feeling rather than urgency. Each piece invites curiosity and reflection — encouraging audiences to slow down, rediscover patience, and connect emotionally with the story behind every captured moment.

➝ Each piece invites curiosity and reflection — encouraging audiences to slow down, rediscover patience, and connect emotionally with the story behind every captured moment.

➝ Blooming's website is designed to reflect the brand’s calm and minimal tone with soft visuals, clear messaging, and an intuitive flow.

➝ Blooming's website is designed to reflect the brand’s calm and minimal tone with soft visuals, and social media aims to become a space for people to share their own Blooming moments.

➝ Social media aims to become a space for people to share their own Blooming moments.

➝ A short brand film created to introduce Blooming’s philosophy to investors while sparking curiosity in future customers.

Phoebee Lin / Yi-Hsuan

©2025 copy right