
Blooming
Category
Retail Branding / Packaging Design
Special Thanks
Professor : Carolina Trigo
Recognition
2025 MUSE Creative Awards / Silver
Branding Campaign
Blooming is a delay reveal camera of your photos, transforming the act of capturing into a ritual of patience and rediscovery. Designed for a slower, more intentional world, Blooming invites users to step away from instant gratification and reconnect with memory over time. The brand identity expresses this emotional journey through soft, nostalgic colors, a flowing logomark, and layered packaging that mirrors the experience of waiting—revealing moments gradually, like a flower in bloom.
➝ In the wordmark, the “i” gently declines to suggest a pause, while the “g” opens like a petal in bloom, symbolizing the final reveal of a photograph.
➝ The Blooming logo is built around four moments — Capture, Store, Wait, Reveal — each shaping the form of a custom “B.”

➝ The graphic system is based on the same visual language as our logo and extends directly into our packaging

➝ The spatial design brings the Blooming experience into the physical world.
➝ Even touchpoints like paper bags and receipt folders carry the same quiet rhythm of the brand.

➝ A short brand film created to introduce Blooming’s philosophy to investors while sparking curiosity in future customers.










