Special Thanks
Professor : Gerardo Herrera
Recognition
ArtCenter Gallery (Spring 2025)
Save Our Seas Foundation is a marine conservation organization. The rebrand seeks to spark urgency and deepen public connection. The new identity system addresses visual sameness in the field and builds a distinct, trustworthy presence through a thoughtful blend of geometric and organic forms. With a modern color palette, transparent messaging, and immersive touchpoints, the brand bridges science and emotion, empowering audiences to engage, act, and protect what lies beneath the surface.
➝ To extend the identity beyond the logo, a custom typeface was designed to capture the motion and fluidity of marine life.
➝ Designed for families and children, it makes ocean conservation memorable and accessible—teaching awareness through curiosity and fun.
➝ The poster series brings the identity into public space, blending illustration, data, and narrative to visualize the challenges faced by marine species.
➝ At the largest scale, the brand expands into the Deep Sea Revival Summit, where motion graphics, signage, and event materials create an immersive environment.
