About Me
Solving a mystery and solving a design challenge are surprisingly similar—both begin with observation. Subtle shifts, hidden patterns, and overlooked details often hold the key to the bigger picture.
What excites me most about graphic design is uncovering these patterns and reimagining them. I turn details into new forms of expression: a shape becomes a symbol, a rhythm becomes a system, a letterform evolves into a typeface. Through this process, ordinary elements take on meaning with clarity and purpose. My approach to design is a balance of logic and imagination: precise, curious, and expressive. Each project is a mystery solved through observation, but one that always leaves room for wonder. Let’s solve the next one together.
Experiences
01 2025 – Present
Freelance Graphic Designer
Los Angeles, CA
Design the full brand identity for Abe Japanese Grocery, including logo, window graphics, print collateral, posters, and social media visuals. Create the user interface design for a health-related app for Circadia Health, translating complex wellness data into an intuitive and visually clear digital experience.
05 2025 – 08 2025
Graphic Design Intern
Los Angeles, CA
Designed daily social media visuals for entertainment clients including Amazon Prime Video, Tubi, Hulu, and Disney, ensuring each aligned with its unique tone and brand guidelines. Created presentation decks for Sanrio client pitches and internal initiatives, supporting the agency’s creative direction and storytelling.
05 2024 – 08 2024
Visual Design Intern
Nell Kuo Design Studio
Taipei, Taiwan
Redesigned packaging, advertisement posters, and product icons for Truth Skincare to align with its renewed brand mission and vision. Rebranded SimpliComfy, an air mattress brand, by creating a new logo and cohesive visual system that strengthened its identity. Designed digital and print festival cards for a medical technology company, helping increase its seasonal visibility and engagement.
01 2022 – 06 2022
Digital Graphic Design Co-Op
Wellesley Hills, MA (Remote)
Redesigned postcards and flyers for PinnacleCare, a subsidiary company of Sun Life. Created social media assets, GIFs, and digital ads that increased audience engagement. Developed motion graphics for the company’s website and presentations, contributing to a more cohesive and dynamic brand presence.
01 2022 – 06 2021
Global Brand, Communication & Marketing Co-Op
ServiceNow ➔
Santa Clara, CA (Remote)
Collaborated with the global brand team to create digital banners and motion graphics that visualized workflow stories across marketing channels. Developed brand guidelines for agency partners to ensure consistent messaging and visual identity.
Experiences
01 2025 – Present
Freelance Graphic Designer
Los Angeles, CA
Design the full brand identity for Abe Japanese Grocery, including logo, window graphics, print collateral, posters, and social media visuals. Create the user interface design for a health-related app for Circadia Health, translating complex wellness data into an intuitive and visually clear digital experience.
05 2025 – 08 2025
Graphic Design Intern
Los Angeles, CA
Designed daily social media visuals for entertainment clients including Amazon Prime Video, Tubi, Hulu, and Disney, ensuring each aligned with its unique tone and brand guidelines. Created presentation decks for Sanrio client pitches and internal initiatives, supporting the agency’s creative direction and storytelling.
05 2024 – 08 2024
Visual Design Intern
Nell Kuo Design Studio
Taipei, Taiwan
Redesigned packaging, advertisement posters, and product icons for Truth Skincare to align with its renewed brand mission and vision. Rebranded SimpliComfy, an air mattress brand, by creating a new logo and cohesive visual system that strengthened its identity. Designed digital and print festival cards for a medical technology company, helping increase its seasonal visibility and engagement.
01 2022 – 06 2022
Digital Graphic Design Co-Op
Wellesley Hills, MA (Remote)
Redesigned postcards and flyers for PinnacleCare, a subsidiary company of Sun Life. Created social media assets, GIFs, and digital ads that increased audience engagement. Developed motion graphics for the company’s website and presentations, contributing to a more cohesive and dynamic brand presence.
01 2022 – 06 2021
Global Brand, Communication & Marketing Co-Op
ServiceNow ➔
Santa Clara, CA (Remote)
Collaborated with the global brand team to create digital banners and motion graphics that visualized workflow stories across marketing channels. Developed brand guidelines for agency partners to ensure consistent messaging and visual identity.
Education
09 2023 – Present
ArtCenter College of Design
Pasadena, CA
Candidate for a Master of Fine Arts in Graphic Design
➝Scholarship
ArtCenter Grad Cont Scholarship (Fall 2024 – Present)
ArtCenter Grad Scholarship (Fall 2023 – Present)
Duane and Betty Bohnstedt Endowed Scholarship (Fall 2025)
09 2018 – 05 2023
Northeastern University
Boston, MA
Bachelor of Fine Arts in Graphic Design
Recognition
2025 MUSE Creative Awards
Blooming (Branding Campaign, Silver) ➔
World Brand Design Society 2024/2025 Award
Clover (Packaging, Commended) ➔
ArtCenter Gallery
Embark (Packaging, Summer 2025)
Blooming (Brand identity, strategy &
promotional posters, packaging, 2025 Spring)
Save Our Seas Foundations (Strategy & promotional poster, 2024 Fall)
Chaco (Packaging, Spring 2024)
Clover (Packaging, Spring 2024)
Involvement
01 2022 – 06 2021
Co-President, Event Officer, Art & Design
Northeastern Taiwanese Student Association
Boston, MA
Organized cultural and social events and designed promotional materials during the first two years as Event Officer. Later served as Co-President, leading board meetings, improving team communication, and setting achievable goals that increased the club’s productivity and engagement.
Education
09 2023 – Present
ArtCenter College of Design
Pasadena, CA
Candidate for a Master of Fine Arts in Graphic Design
➝ Scholarship
ArtCenter Grad Cont Scholarship (Fall 2024 – Present)
ArtCenter Grad Scholarship (Fall 2023 – Present)
Duane and Betty Bohnstedt Endowed Scholarship (Fall 2025)
09 2018 – 05 2023
Northeastern University
Boston, MA
Bachelor of Fine Arts in Graphic Design
Recognition
2025 MUSE Creative Awards
Blooming (Branding Campaign, Silver) ➔
World Brand Design Society 2024/2025 Award
Clover (Packaging, Commended) ➔
ArtCenter Gallery
Embark (Packaging, Summer 2025)
Blooming (Brand identity, strategy &
promotional posters, packaging, 2025 Spring)
Save Our Seas Foundations (Strategy & promotional poster, 2024 Fall)
Chaco (Packaging, Spring 2024)
Clover (Packaging, Spring 2024)
Involvement
01 2022 – 06 2021
Co-President, Event Officer, Art & Design
Northeastern Taiwanese Student Association
Boston, MA
Organized cultural and social events and designed promotional materials during the first two years as Event Officer. Later served as Co-President, leading board meetings, improving team communication, and setting achievable goals that increased the club’s productivity and engagement.
Phoebee Lin / Yi-Hsuan
©2025 copy right