Shebara Resorts
Category
Packaging Design / Hospitality Rebrand
Special Thanks
Professor : Paula Hansanugrum
This project rebrands Shebara Resort through a curated wellness product line that translates the resort’s mission of restoration and balance into tangible experiences. Designed for an ultra-luxury context, the products use rare Red Sea ingredients to emphasize exclusivity, care, and connection to place. Minimal forms, architectural inspiration, and premium materials work together to create a calm and elevated system—extending the Shebara experience beyond the resort and into everyday wellness rituals.
Problem ➝
Shebara has a powerful architectural and sustainability narrative, but lacks an ownable brand identity that translates these values into guest-facing experiences. Wellness is present as a concept, yet not designed as a cohesive ritual through products, materials, or packaging.
Opportunity ➝
Transforms Shebara’s eco-architectural vision into an immersive wellness system using Red Sea–derived ingredients, refined packaging, and smart technology to guide guests through a holistic ritual. The brand becomes experiential, iconic, and deeply memorable.
➝ The hero day and night cream is designed as a refillable chrome vessel inspired by Shebara’s floating villas.
➝ The wellness products are also available through an in-villa retail space, designed with floor-to-ceiling windows that capture natural sunlight throughout the day, allowing the environment itself to shape the shopping experience.
➝ The promotional campaign centers on the rare, Red Sea–derived ingredients that define Shebara’s wellness collection.
➝ The campaign emphasizes purity, origin, and exclusivity—positioning ingredients not just as components, but as the foundation of the wellness ritual.